RAJNEERAL BABUTTA I FOUNDER/DIRECTOR
A perfect blend of traditional refinement & modern sensuality, with exceptionally evolved personality & highly enthusiastic workmanship, Rajneeral Babutta is a dynamic and intrepid fashion designer based out of Pink City of Rajasthan, JAIPUR. The eponymous label, which started in 2012, has grown leaps and bounds since and has garnered a selective clientele all over the country. The designs are fusion of traditional and contemporary values that are ever evolving yet, rooted in our heritage. No two ensembles are alike, in their conceptualization or execution- for she is always on the lookout to experiment with new techniques. The brand is a true reflection of the designer’s vivacity and adaptability, which is evident from the varied sensibilities that are mirrored in her creations.
Successfully running the multi-designer store V HANNAH, located in the heart of the city. The three-year old boutique stocks creations by some of country’s finest young designers and in her words, ‘serve up as a constant source of motivation’ for her own creations. As a board member of the Rajasthan chapter of FICCI Flo, she has keen business acumen and aspires to showcase her label and her vision on various national and international platforms through her creative endeavors. She also aims to establish her store, as a fashion landmark of Jaipur and the rest of the country to promote budding designers, much like herself.
Her first foray into the fashion world was a Showcase at the prestigious Bangalore Fashion Week, a breeding platform for upcoming talents in the Indian fashion industry. The year was 2013, and she had only 6 months from ideation to creation of a collection. She pulled the stint off with great panache and how. The show was a huge success, although in her words, she found the whole experience, rather humbling. It was a stepping-stone to greater things – she had finally found her calling.
She has been an avid explorer whose ears are trained to follow the faint yet compelling ‘clack-clack’ of the distant looms that promise variegated palette and texture, Rajneeral’s, donning the mantle of an intrepid explorer, travels there with gusto. If the Madhya Pradesh looms offer her the Chanderi, then the women ruled ones from Assam give her the Mekhalachadder, vibrant Khads and Paithini come from Maharashtra and the delicate Jamdani and Khadi are yielded by Bengal and Rajasthan.
The designs have been evolved through a series of hit and trials and self-education, which shape her philosophy towards the vocation. She has an open minded and organic approach to creativity and is always searching for new stimuli to experiment with, in order to constantly redefine her signature aesthetics. Playing with earthy colors, adorning them with a sprinkling of traditional embroideries and ornamentations, block printing and explorations has been the approach so far.
An active member of FDCI, Rajneeral brews a heady concoction where glamorous, modern silhouette is stirred with honest loom and Khadi fabric and sprinkled with the fragrance of soil from a distant village. Rajneeral has participated in many Fashion Shows in India & abroad representing Khadi. Presently working with khadi board of Rajasthan to promote the weavers of Rajasthan.
- Heritage Fashion Week – 2018
- Heritage Fashion Week – 2017
- Heritage Fashion Week – 2016
- Solo show with Times of India, The Lalit, Jaipur, 2015
- Presentation at Shaan-E-Pakistan, 2015
- Vhannah show at Taj Jai Mahal Palace, 2015
- Solo show with Times of India, Naila Bagh, 2014
- Blender’s Pride Femina Wedding Times Fashion Fiesta, 2014
- Blender’s Pride Bangalore Fashion Week, 2013
- 100 Women Entrepreneurs’ Award, DNA Jaipur, 2015
- Best Couture Designer, National Award, Journalists’ Association of India, 2013